วันศุกร์ที่ 27 เมษายน พ.ศ. 2555

What is graphic design?


What is graphic design?
prachid-book-cover-design:chinese-painting Exhibition Poster.by prachid Tinnabutr,2007
Graphic design takes ideas, concepts, text and images and presents them in a visually engaging
form through print, electronic or other media. It imposes an order and structure to the content in
order to facilitate and ease the communication process, while optimising the likelihood that the message
will be received and understood by the target audience. A designer achieves this goal through
the conscious manipulation of elements; a design may be philosophical, aesthetic, sensory, emotional
or political in nature

So,Graphic design mean is a creative visual arts discipline that encompasses many areas. It may include art direction, typography, page layout, information technology and other creative aspects. This variety means that there is a fragmented landscape for design practice within which designers may specialise and focus.(Ambrose,Gavin  and Harris,Paul ,2009:10-12)

References
Ambrose,Gavin and Harris,Paul.The Fundamentals of Graphic Design.LausanneAVA Publishing SA. ,2009

วันอาทิตย์ที่ 16 ตุลาคม พ.ศ. 2554

what is design thinking?




Design Thinking, as an approach for identifying innovation, has been slowly evolving over the past decade. It is based on the assumptions that anyone - not only a designer - is able to find new solutions by applying a specifically defined process.

Design Thinking is a specialised approach to problem solving that uses design methodologies to identify new opportunities. These methods include observation, prototyping, building, and storytelling, and can be applied on a broad scale for organisational and innovation challenges.

More concretely Tim Brown, CEO of IDEO, states that Design Thinking is
“a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible, and with what a viable business strategy can convert into customer value and market opportunity.”

cited from
http://facesofdesign.com/content/faces-of-design-academy-what-design-thinking